Building Lasting Relationships

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MySpace was the first to receive the corporate therapy, to be replaced with the toned down, but game driven, Facebook. Suddenly, CEOs, entrepreneurs, and recruiters are”friending” each other and a whole new sector of game marketing appeared up to pull together the best of social media strategies for product promotion.

Growing at a phenomenal speed, Facebook currently has over 54 million active users using a growth of 3 percent. It’s not your teenager’s social networking website, either. The social media website’s latest claim to advertisers is the 25-and-older demographic is their fastest growing market. The site also permits individuals to make business pages, and there is the bang for the free buck.

Take the regional coffee shop for instance. Creating buddies allows the coffee shop to communicate with its present clients and create a community on the web. No longer an impersonal interaction, you’re their friend on the internet that places games together and allows them to leave comments and messages on your own”wall”. Every time a special event such as a music night or coffee special comes up, the shop can create an event on their page, which in turn will their”friends” front pages. The now friendly patrons get more information about happenings at the shop and will respond as to whether they will be in attendance.

It will not get any better than this for smaller companies. They can now create dialog with the customer and create the type of familiarity that creates repeat business. In addition they have access to individuals who may not have heard from them because they made a buddy. And with Twitter and Tumblr feeding Facebook, this game is taken into a whole other level.

So if you are a small company you definitely need to think about creating a Facebook home on the web. It permits you to reach out to new and possible clients, gage responses to new products and services and potentially cuts out the advertising center person.

Facebook like Google and Yahoo permits you to create a PPC campaign and design an ad which will be placed according to key words you’ve selected, so that when a user searches on them only those ads will show up. Facebook makes it simple enough for a novice to set up using its easy walk tutorial and through. But if you are uneasy about starting a campaign yourself there are businesses that will help you pick the appropriate keyword phrases and demographics.

Pay per click is a powerful Facebook tool to disseminate the right information on your product or service. Like all social networking exploits you need to make sure that as you feeds into another, all”faces” are in synch, used, and participating. Before you start your PPC campaign, ensure your private and enthusiast pages are all up to date and enjoyable.

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